The position of the website in SERPs depends on certain factors which are also known as ranking factors.
There are many ranking factors,some of the important factors that user needs to keep it in the mind but this
ranking signals are quite important. This is also true that google has never disclosed that which ranking signal
are important according to the algorithm. However, they’ve never published listed them all.
ON SITE FACTORS:
3.Site Optimized for Mobile.
5.Integration of Google Webmaster Tools.
8.Number of Pages.
10.Duplicates Meta content.
11.Terms of Service and Privacy Pages
13.User reviews/Site Reputation.
1.Age of the Domain:
Domain age is Important for google ranking.Google determine domain age data from whois data.
The differences between domains that’s six months old versus one-year-old is really not that big at all.
2.Keyword Appears In Top Level Domain:
Keyword in the domain is good for google ranking but it is not that much effective and not give the boost to the website.
3.Keyword as First Word in Domain.
Using keyword first word domain affect overall SEO ranking.Your domain name is very important for ranking your website
and for developing a memorable brand. By inserting the keyword first, you may see some Search Engine Optimization benefits,
rather than having the keyword placed between words or the last word in the URL.
4.Keyword in Subdomain Name
Keyword appearing in subdomain boosts rank.Sub domains are best described as a domain in the Domain Name System that is
underneath of another domain name in the hierarchy.
Whois is given all information about a domain.Information changes by owner by yearly let google to reset the website history.
Which creates negative points to your domain.
6.Exact Match Domain.
Matt Cutts already given the statement regarding EMDs. EMDs may help you if you’re having a high quality website not to low
“Minor weather reports: small upcoming Google Algo change will reduce low-quality “exact-match” domains n search results.”
7.Google Can Penalized Owner.
Google can be penalized Website Owner in the sense if google found that any person doing spamming to get rank in search engine
than google can analyze other website owned by that person.
8.Country TLD Extension.
Specific domain extension can help to target website country wise.Some domain can have the ability to target globally.
ON PAGE LEVEL FACTORS.
- Keyword in Title tag.
- Title Tag Starts With Keyword.
- Keyword in Description Tag.
- Keyword Appears in H1 Tag.
- Used Keywords in Documents or article.
- Long Content.
- Keyword Density.
- Latent Semantic Indexing Keyword in Content (LSI).
- LSI Keyword in Title and Description Tags.
- Page Loading Speed via HTML.
- Duplicate Contents.
- Image Optimization.
- Recency of Content Updates.
- Magnitude of Content Updates.
- Historical Updates Page Updates.
- Keyword Prominence.
- Keyword in H2, H3 Tags.
- Keyword Word Order.
- Outbound Link Quality.
- Outbound Link Themes.
- Grammar and Spelling.
- Syndicated Content.
- Helpful Supplementary Content.
- Number of Outbound Links.
- Number of internal Links Pointing to Page.
- Quality of Internal Links Pointing to Page.
- Broken Links
- URL Length.
1.Linking Domain Age
Old domain backlink is better then getting backlink form new domain.
2.Number Of Linking Pages.
Increase number of linking page of the same domain. This will increase trust flow of the domain.
Image Alt tag is useful for ranking so give alt tag to image as like keyword.
4.Links From .EDU or .GOV Domains.
Matt Cutts announced that TLD doesn’t effect into ranking factor.
5.Domain Authority .
Domain authority from where you’re getting links play important factor in ranking your website.
Start using microformats on webpages.Micro formatted page get more CTR compare to normal page.
7.Links from Competitor.
First Analysis competitor website after that link your website where your competitor listed website.
8.Social Shares of Referring Page
Share page from where your getting backlink.
9.Too Many Redirections.
Too Many redirection is not good for website.
10.Country TLD of Referring Domain.
Getting backlink from country specific domain give high relevancy signal in search engine.
11 Links from 301
If possible try to give direct link to your website.301 redirection may lose little bit of link juice which is passing to your website
Dmoz Listing is trustable for google.
13.Yahoo!! Directory Listed.
Yahoo directory have best place in google algorithm.